top of page
The grocery store chain ICA has been one of my biggest and most important clients for many years. I have helped many ICA retailers realize their visions and transform their stores into something out of the ordinary.
ICA Utby
The owner of ICA in Utby found his store quite messy and a bit uninspiring. He wanted to give his customers a new and more exciting experience.
Before
I picked the most important elements and began drawing and sketching.
Using mood boards, material samples and product prototypes we found a style he liked. He wanted it to be lively, warm and urban.
![Kaffe [Converted].png](https://static.wixstatic.com/media/ff7fb7_c9f7f56aac134b2e8b9f264b5657c911~mv2.png/v1/fill/w_236,h_225,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Kaffe%20%5BConverted%5D.png)
-
Retro illustrations and emblems
-
Strong colors and contrasts
-
Rough materials like corrugated steel
- Block letters
![Matglädje [Converted].png](https://static.wixstatic.com/media/ff7fb7_6f8c48c055d34577b6147efbc11ee858~mv2.png/v1/fill/w_223,h_225,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Matgl%C3%A4dje%20%5BConverted%5D.png)
bottom of page