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PORTFOLIO

JIMMY BRUZELIUS / GRAPHIC DESIGNER

HI!

I’m an graphic designer, concept developer and wayfinding expert from Gothenburg, Sweden. I’ve designed signage and wayfinding for many of the Nordics’ largest companies in retail and public transport.

SKILLS

  • Graphic design

  • Concept development

  • Project management

  • Signage design

  • 3D visualization

  • Illustration

  • Presentation

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WHAT I DO

In my designs I mostly work three-dimensionally, with built spaces and our public environments. With LED, print, plastic, metal and wood, I design products that beautify, communicate and guide, regardless of whether the viewer is in a subway station, a museum or a shopping centre. My designs can be found throughout the Nordics and are seen by hundreds of thousands of people every day.

CONTACT

+46 72-152 60 49

  • LinkedIn
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Frölunda Torg is one of Sweden's largest shopping malls with 75,000 m² of retail space and 12 million visitors each year. I designed a complete wayfinding system for the entire mall.

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The grocery store chain ICA has been one of my biggest and most important clients for many years. I have helped many ICA retailers realize their visions and transform their stores into something out of the ordinary.

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When the Norwegian shopping center group ALTI was to expand, a new logotype was created. Based on it, I developed a graphic profile for signage and wayfinding that has since been implemented in all 38 malls in Norway.​

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Dubbel Dubbel began their journey as a small dumpling restaurant with a unique concept in the heart of Gothenburg’s inner city. As they grew and expanded to a chain with more than twenty restaurants all across Sweden, I created new products and signage based on their graphic identity to help them communicate their brand and become more visible in the street environment.

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In 2017, Norsk Tipping (Norway's state-regulated gambling company) presented a new logotype. All signs at approx. 4,000 agents were to be replaced. They announced a competition where the participants were tasked with designing a new sign that was both cost-effective and interesting from a design perspective. My proposal won and the new signs are now installed at all agents in Norway.​

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RISE is a wholly owned state research institute that collaborates with universities, business and society for innovation development and sustainable growth. When they in 2015 changed their name from Statens Provningsanstalt and developed a new logotype, I designed all wayfinding and signage for their headquarters in Borås and twenty-five other facilities in Sweden.

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When Helsinki Outlet was to be built, my task was to design all store entrances and all wayfinding in the mall. I worked closely with construction companies and architects and developed a unified concept that gave the shopping center its own unique character.

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WAYFINDING

I am passionate about wayfinding and am always working on trying new ideas and acquireing new knowledge. Here I show some of my sketches that are not connected to any customer project.

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